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Advertising and graphic design is a field for creative thinkers who are also effective problem solvers. Advertising and design professionals collaborate with their co-workers and clients to present brands in a desirable light across multiple mediums. Nurture your love of art and creativity with the Bachelor of Arts in Advertising and Graphic Design degree program, offered by the College of Arts and Media at Grand Canyon University.
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This advertising and graphic design degree guides students through a progressive development of knowledge and skills, which increase in complexity throughout the program. Students examine the conceptualization of inventive advertising and learn to execute their ideas to spearhead fully developed advertising campaigns. GCU emphasizes a hands-on style of learning within its advertising and graphic design degree program. In the studio classes, students collaborate with their peers to work on active client projects.
The Bachelor of Arts in Advertising and Graphic Design degree equips graduates with a versatile skillset. Students will engage in the creative process of conceptualization and then learn to design with images, typography, textures, color and shape. Students will also examine various production methods and work with photography, illustration and emerging technologies. Some of the skills and knowledge covered by this graphic design degree program include the following:
There are no licensure or certification requirements to pursue work as an advertising and graphic design specialist. Students are responsible for meeting the technical requirements of the courses, including having a working laptop with Adobe Creative Cloud.
Graphic designers in advertising collaborate with other designers, marketing departments and stakeholders to develop effective, content-rich material. In addition to creating eye-catching designs and page layouts, graphic designers in advertising also create print advertisements for campaigns and design logos. Additionally, graphic designers find it essential to their success by staying up-to-date with the latest consumer trends.
To be an advertising designer you need a strong understanding of marketing and public relations and an expert level of digital and print design. Some of these skills in digital design include production, Photoshop, Illustrator, InDesign and strong interpersonal communication skills to work with clients through completion of a project. While not required, having knowledge in HTML and CSS will get your resume noticed when applying for jobs.
This survey course introduces students to basic design thinking, including principles and elements of design, and concepts of composition. This course includes reading, writing, and lab assignments and requires the creation and exhibition of student artwork. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.
This course introduces the fundamentals of the advertising industry including basic elements of campaign strategy and design. Students learn the foundational communication and writing skills necessary to create effective campaigns. Contemporary legal and ethical issues in advertising are also addressed. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.
This course is an introduction to the basic elements of design and processes of visual communication using graphic tools standard in the industry. The focus is on mastering pixel, vector, and layout tools to demonstrate two-dimensional graphics, images, symbols, color theory, typography, and composition. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.
In this introductory digital photography course, students explore basic camera operation, digital capture, photographic principles, lighting, and visual design elements. This course includes reading, writing, and lab assignments and requires the creation and exhibition of student photography. This is not a photo manipulation course. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Students are required to provide their own DSLR camera and tripod.
This course explores fundamentals and traditions for designing with type, as well as corporate design with an emphasis on typography with integration of vector designs and photography into promotional pieces. Students propose and create solutions for visual problems with type. This course includes reading, writing, and lab assignments and requires the creation and exhibition of student artwork. Technology requirement: Students provide their own laptop, mouse, and subscription to the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook, which is available on www.gcu.edu. Prerequisite: DDN-120. Co-Requisite: DDN-120.
In this course, students learn visual design for the Web, building structure and presentation. Web layouts and style, artistic quality and performance, and navigation and accessibility are explored in the development of Web sites using HTML and CSS. The focus of the course is to develop a core foundation in HTML and CSS before the evaluation of other Web development tools. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: DDN-110 or DDN-115, or permission of instructor.
This writing intensive course explores integrated marketing communications and the development of marketing and advertising messages across digital platforms. Students focus on current trends in online advertising, social media platforms, and relevant emerging technologies. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: DDN-110 or DDN-115, ADV-260.
Students work with industry-based projects within a highly collaborative environment to develop strong strategy and concept development methodologies. Projects focus on production methods for print, web, and digital media. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisites: DDN-120 and DDN-210.
In this advanced design course, students incorporate their personal style into the development of a portfolio. Professional design projects for a variety of campus and studio-based projects provide opportunities for students to fine-tune solutions for customer-driven, reality-based design problems. Students propose design solutions, practicing their communication and presentation skills while exploring career opportunities. The ethics of business practice is incorporated into studio projects. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: Senior standing.
As a SoPA Media + Design student, you'll have a chance to research and create content ranging from brand identities to websites to digital ads, PR campaigns and more for brands and non-profits in the classroom.
Our SoPA Media + Design Co-Op supports sponsored projects from local, regional, and national brands looking to expand their design and branding assets in the graphic design and interactive design areas.
In mid and upper-level courses, students have the ability to create strategic communication strategies and tactics for deserving non-profit clients. Projects include the creation of public relations, digital marketing and advertising campaigns, as well event planning, branding and design projects and promotional materials.
Parsons offers rigorous interdisciplinary programs across the spectrum of art and design, from fashion and technology to urban design, fine art, and management. Here, creators and scholars master established disciplines and develop emerging ones, fostering innovation that transforms business, advances sustainability, and enhances social impact and health.
At Parsons, your career begins your first day on campus. Here, you gain the creative and critical foundation you need to turn passions into a professional life of your own design. With your toolkit of hands-on, collaborative methods and global support network, you enter prepared for sustained success in your field or in advanced studies.
In this certificate program, you learn how to use the industry-standard fashion design software Clo3D for design development and presentation. This software eliminates the need for a traditional sewing studio and reduces consumption of materials.
Learn to develop brand strategies and identities across a range of digital platforms and employ leading techniques for effective user acquisition. Mastering these skills will enable you to conquer social media and act as a force for growth in your business.
Today's graphic designers must navigate constant changes in technology and the image market. Our on-campus and online classes provide intensive technical training while emphasizing creativity for both beginning and advanced students. 041b061a72
